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Our Fall Color Crush - Plum

This rich jewel tone adds a feminine touch to your favorite neutral wardrobe staples and layer beautifully with browns, grays, navy and black. A versatile shade that’s ready for the spotlight.

Barn Jacket | Rose PlaidBarn Jacket | Rose Plaid
Smythe
Barn Jacket | Rose Plaid
(0)
Sale price$1,095.00
Classic Pant | PlumClassic Pant | Plum
Smythe
Classic Pant | Plum
(0)
Sale price$450.00
Dora Pullover | AubergineDora Pullover | Aubergine
Soe Mocassin | Bark CastoroSoe Mocassin | Bark Castoro
The Neeson Tassel Crossbody | SandThe Neeson Tassel Crossbody | Sand
Maysen Sunglasses | Black/MagentaMaysen Sunglasses | Black/Magenta
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Introducing Jewelry Designer

By Pariah

CAROLINE'S LIVING ROOM UPDATE

The home is a reflection of our loves - the travels we take, the treasures we collect and the things that bring us joy. The living room is often the heart of the home and a place for connecting and rest. Cushions, throws, books and candles are all design elements that are easy to change up as the seasons shift. I’ve created a collection based on my favorites in my living room at the farm.

Milk CandleMilk Candle
Candles
Milk Candle
(0)
Sale price$45.00
Still Lives
Books + Stationary
Still Lives
(0)
Sale price$75.00
Monogram Light Navy Triple Stripe Grain Sack Cushion | 20" x 20"Monogram Light Navy Triple Stripe Grain Sack Cushion | 20" x 20"
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This week's

Favorites

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Lydia Denim ShirtLydia Denim Shirt
Nili Lotan
Lydia Denim Shirt
(0)
Sale price$495.00
(0)
Sale price$49.99
Luna Slipper | Chocolate Patent LeatherLuna Slipper | Chocolate Patent Leather

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DIANI Santa Barbara Soy CandleDIANI Santa Barbara Soy Candle
DIANI Mazuri Soy CandleDIANI Mazuri Soy Candle
DIANI
DIANI Mazuri Soy Candle
(0)
Sale price$52.00

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The Neeson Square Tote Small | SmogThe Neeson Square Tote Small | Smog
Pebble Satin Trapunto Pant | SandPebble Satin Trapunto Pant | Sand
Square Shoulder Tweed Jacket | BeigeSquare Shoulder Tweed Jacket | Beige

Shop the look

Vintage Blue Diamond Print Cushion | 22"x22"Vintage Blue Diamond Print Cushion | 22"x22"
Lydia Denim ShirtLydia Denim Shirt
Nili Lotan
Lydia Denim Shirt
(0)
Sale price$495.00
(0)
Sale price$49.99
Luna Slipper | Chocolate Patent LeatherLuna Slipper | Chocolate Patent Leather
View product
DIANI Santa Barbara Soy CandleDIANI Santa Barbara Soy Candle
DIANI Mazuri Soy CandleDIANI Mazuri Soy Candle
DIANI
DIANI Mazuri Soy Candle
(0)
Sale price$52.00
View product
The Neeson Square Tote Small | SmogThe Neeson Square Tote Small | Smog
Pebble Satin Trapunto Pant | SandPebble Satin Trapunto Pant | Sand
Square Shoulder Tweed Jacket | BeigeSquare Shoulder Tweed Jacket | Beige
View product
Vintage Blue Diamond Print Cushion | 22"x22"Vintage Blue Diamond Print Cushion | 22"x22"
View product

Journal

Latest Articles

A Short Pause
TRAVEL

A Short Pause

I love sharing my thoughts, work and travel with you here on the Journal. I know some of you have been asking why I haven't posted this summer, and it's not been for lack of trying. I've been busy...

Read more
An Ode To Dads
DIANI

An Ode To Dads

We’re showing love to our dads over here at DIANI and sharing some of their words of wisdom that have inspired us in life. Whether your dad is with you here or in spirit, it’s a good day to celebra...

Read more
The Stone Jug Collection
HOME DESIGN

The Stone Jug Collection

The Stone Jug. Let’s start from the beginning. In 1752, three brothers from the Lasher family, whose family were brought to the Hudson Valley by the King of England forty years earlier to work the ...

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“Let me just say WOW. Possibly the best customer service I have ever received.”

- Amy D.

“So glad I discovered this amazing boutique. I love the brands they carry. Definitely more special than mainstream.”

- Claire M.

“My goodness ladies! I want to thank you so much for your haven you give your customers to come into and shop. Your wonderful staff, the beautiful items for home, the casual comfy and luxurious fashion you provide, it’s like a trip around the world right here in beautiful Santa Barbara! Every time I’ve come in the staff is always so gracious, fun, friendly and professional. Your amazing eye for interior design and clothing, fantastic fabrics, colors and style has made my day each time I visit your shops.”

- Tia W.

"Today received a pair of Pedro Garcia sandals which are perfect for maxi dresses and distressed jeans - my "go to" every day wear with semi precious jewelry and tees run around town look. Fashion and comfort. Love them. Excellent customer service. The buyer has a good eye for mixing trendy luxury brands and casual high quality comfort pieces. This boutique fits my criteria. Good find. Thanks DIANI!"

- Kerri B.

"Great selection and knowledgeable stylists... highly recommend!"

- K H. 

"Was in town for my birthday with girls and did some shopping here...very nice selections and great service! Love my sweaters and boots."

- Jen C.

"DIANI has outstanding customer service. I purchased shoes via their website and they were super quick and beyond helpful. I'll definitely shop their website again soon."

- C.L.

"I haven't had the pleasure of visiting DIANI in-person (ordered jeans online), but my communication with Hannah on their team has been unparalleled. Such amazing customer experience & super high touch. DIANI's team gives the kind of customer care that used to be expected of a shopping experience, but that we've since forgotten. They made me feel truly appreciated & important. I will definitely be buying from them again and I look forward to visiting in-person next time I'm in SB! Keep up the great work ladies xx"

- Ariane A.

Meet Caroline Diani

Caroline Diani was born in Nairobi, Kenya, grew up in Northumberland, England and graduated from Kingston University with a BA Honors in Fashion Design. After taking a design internship at Patagonia, she discovered Santa Barbara, and made it her full time home and opened her first store, DIANI in 2002. Though she has moved away from her diverse geographical upbringing, she has carried her varied eclectic taste with her which informs her buying and design choices, whether in her clothing, shoe or home design boutiques. Her curation is guided by quality, sustainability and trying as much as possible to celebrate and support small designers and craftspeople who value her philosophy for creating beauty while honoring and protecting the environment. Caroline and her husband, Jeffrey split their time between Santa Barbara and Upstate New York where they are renovating a 1750s stone farmhouse whilst sourcing for her clothing and home boutiques.

“Over my 30 year career in the Fashion and Design industry, my passion has been exploring the 'why' behind that feeling you get when you're surrounded by things that move you and make your soul sing. It's the DNA of my company: inspiration, community, experience. We are all inspired by art and design, we share the desire to feel connected, and the DIANI experience offers that. I travel the world in search of designers and makers who embody the DNA of DIANI. I'm excited that you have joined our community and look forward to showing you what I love in clothing, shoes, home and more.”

DIANI Boutique

Caroline Diani opened DIANI in 2002 after realizing that there was an opportunity for her Fashion degree background and retail experience to collide. Having traveled extensively and lived in three countries growing up, she draws on her exposure to many designers and craftspeople to expertly curate a variety of domestic and international brands including Isabel Marant Étoile, Raquel Allegra, Smythe, Herno, Citizens of Humanity, R13, Vanessa Bruno, Jesse Kamm, Soeur, Mr Mittens, Lauren Manoogian and more. Caroline has a passion for discovering emerging designers and was one of the first specialty boutiques to introduce Isabel Marant to the USA over 16 years ago.

DIANI Shoes

Caroline Diani opened DIANI Shoes in 2007 a few doors down from sister boutique, DIANI after she found styling clients head-to-toe limiting without access to the best designers in the shoes and accessories category. Designers she currently carries include Aquazzura, Anya Hindmarch, Golden Goose, Castaner, Pedro Garcia, Jerome Dreyfuss, Loeffler Randall, n.d.c Made by Hand, Ancient Greek Sandals, Isabel Marant Etoile, Oliver Peoples, Veja and more.

DIANI Living

DIANI Living opened in 2014 a year after Caroline married her husband, Jeffrey Doornbos, an actor and writer. They had wanted to collaborate on a creative endeavor together, and home décor was the perfect fit for their mutual passion for interior design. The boutique offers everyday home and lifestyle items that embody beauty, functionality and sustainability. From proprietary furniture, pillows, linens, candles and more to flatware, bedding, bath, one-of-kind vintage items and books, Caroline and Jeffrey curate what they would like to see in either of the homes they share in Santa Barbara and Upstate NY. 

DIANI Design Studio

It wasn’t long after opening DIANI Living in 2014 that clients were asking Caroline to design and furnish spaces in their homes and assist in full scope remodel projects. Thus her official title of Interior Designer was added to her resume. Her most beloved ongoing project is her and her husband’s restoration of their 1700’s farmhouse in the Hudson Valley, NY which has enabled them to have a bi-coastal life. Being bi-coastal not only provides endless inspiration, but allows Caroline to have her ear to the ground for what’s happening in the design world and to source vintage furniture and other one-of-a-kind items for clients and the boutique.

Born in Nairobi, Kenya, and raised in Northern England, Caroline has developed an avant garde style that blends indoor/outdoor living, tribal family connections, and historical architectural lineages. As a result, she honors the history of a home, regardless of time period, while still creating livable up-to-date communal spaces.

Caroline is passionate about collaborating with home owners who want to bring authenticity to their home. She approaches each project with a blank palette, and starts by getting to know not only the client, but their spaces. While incorporating elements that are personal to the client, Caroline also likes to spend time alone in a client’s home, so that she can, “listen to the house” and start on an organic journey that leads to the authentic character traits of the home being enhanced or restored, while at the same time incorporating modern day functionalities. This results in a personal and authentic design that is a marriage of home and owner and has become her trademark aesthetic.

Caroline’s work has been featured in The New York Times, Remodelista, Rip + Tan and most recently in the design book, Travel Home where she sits alongside over 20 notable designers including Nate Berkus, Vicente Wolf, Carolina Irving and Erica Tanov.